Put your audience at the heart of your marketing
Our Marketing CRM tools help you turn audience data into insights that guide your campaigns and drive better results.
Signup Forms
Use embedded or pop-up forms to collect all the details you need from your contacts.
Segmentation
Easily filter your audience by characteristics or behavior to find exactly who you want to talk to.
Audience Dashboard
Spot patterns in your contact data and use those insights to kick off campaigns.
All Audience Features
Tags, predictive insights, behavioral targeting, lookalike audience finder, and more.
Build better relationships
Our tools make it easy to get to know your audience, so you can shape campaigns around them from start to finish.
Signup Forms
Grow your audience with signup
forms
Collect the data you need to send your customers personalized, relevant content.
Audience Dashboard
Know who to talk to
Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place..
Segmentation
Send the right messages to the right people
Our segmentation tools make it easy to send campaigns that matter to your audience..
Connects to your tools
Seamlessly pull in contact information and behavior data from some of our most popular apps—in just a few clicks.
Salesforce
Pipedrive
amoCRM
See all integrations
All the ways to know, reach, and grow your audience
Know your contacts
Pre-built segments
We’ll create actionable segments within your data so you can quickly launch campaigns.
learn moreContact profiles
Learn about the people behind your data with in-depth profiles for each member of your audience.
learn moreMarketing CRM tools
See all the tools that help you get to know your audience and find new ways to market to them.
learn more
Reach the right people
Pre-built segments
We’ll create actionable segments within your data so you can quickly launch campaigns.
learn moreBehavioral targeting
Trigger messages based on real-time user behavior with your website, campaign or app.
learn morePredicted demographics
We’ll create actionable segments within your data so you can quickly launch
campaigns.
Mobile app
Use custom fields to organize your contacts so you can send messages that matter.
learn morePredictive commerce insights
Trigger messages based on real-time user behavior with your website, campaign or app.
learn more
Grow your audience
Signup forms
We’ll create actionable segments within your data so you can quickly launch campaigns.
learn moreLanding pages
Learn about the people behind your data with in-depth profiles for each member of your audience.
learn moreSocial posts and ads
See all the tools that help you get to know your audience and find new ways to market to them.
learn moreLookalike audience finder
We’ll create actionable segments within your data so you can quickly launch campaigns.
learn moreBusiness card scanner
Learn about the people behind your data with in-depth profiles for each member of your audience.
learn more
On average, segmented campaigns have 23% higher open rates and 49% higher click-through rates than unsegmented campaigns.
“Ultimately, it’s getting to know our customer. Mailchimp’s tools and platform allow us to get closer and understand what they want.”
Michael Ripps, Co-Owner Jittery Joe's
Learn how they did itKeep pushing forward. We've got your back.
250+ app integrations
You can connect all your tools to Mailchimp and unlock even more features.
A directory of trusted pros
Take your marketing to the next level when you work with a Mailchimp partner.
Better audience insights, better conversations
Ready to grow your business? Get started
with a free plan.
